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Settings holds everything about your website. Choices save as soon as you pick them; text fields have a Save changes button. This page covers the first four tabs — Website, Competitors, Keywords and AI topics. The others have their own pages: Connections, Saved logins, Team and roles and Billing and credits.
The Website tab in Settings with the name, domain, location and description fields, and the How you use Visibility choices

Settings › Website: your website's details and how you use Visibility

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Website

Your website — how it shows up across the app and in reports:
  • Name, Domain, Where you work and What you do, in a sentence. The agents read this before they write anything for you. The domain is fixed once data has started being collected for it.
  • The logo: Visibility uses your site’s own icon. Change logo to use another.
How you use Visibility — what you told us when you set up. Change any of it here; it applies straight away:
  • How much you know about SEO — Beginner in SEO keeps it simple and hides Content and Link building; Expert in SEO shows everything.
  • Blog posts a month — how many articles the agents write each month. Zero means none are planned; the agents still write when you ask.
  • Before anything goes live — Ask me first (every publish or site change waits in Approvals for your OK) or Just do it.

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Competitors

The websites you’re compared against in reports, keyword rankings and AI answers. Three to five is plenty. Add one by its address; the × next to one removes it. Competitors that AI assistants name next to you are suggested under Seen next to you in AI answers.

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Keywords

The searches you track, checked every day. Type a search and add it — several at once, separated by commas — and choose Where it’s checked from. Find a keyword searches your list. Remove a keyword and its ranking history goes with it. Your agents suggest more as they research. See Keyword rankings.

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AI topics

What we ask ChatGPT, Claude, Gemini and Perplexity about, to see if they mention you. Add a topic, like Loose-leaf tea gifts; removing one removes its results too. To manage the questions inside each topic, use Reports › AI visibility › Setup. See AI visibility.

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Permissions

Editing these needs the matching permission — Edit website settings, Edit competitors, Edit tracked keywords or Edit AI visibility questions. Without it you can see the settings but not change them. See Team and roles.

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Delete a website

At the bottom of the Website tab, Danger zone › Delete workspace deletes the website and everything in it — chats, tasks, reports, team and plan — for everyone. You type the website’s address to confirm. If it has a paid plan, the plan is stopped first. This can’t be undone.