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AI Visibility shows how often four AI assistants — ChatGPT, Claude, Gemini and Perplexity — name your brand or link to your site when asked the questions buyers actually ask about your topics. You decide which questions are asked; Visibility runs the checks on a schedule, keeps every answer, and turns the results into a score you can follow over time. Open it from the project sidebar under Reports → AI Visibility.

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What it measures

Each check asks one prompt (a natural-language question such as “What are the best store locator apps for Shopify?”) of one assistant and records the full answer together with the links it cites. An answer counts as featuring you when:
  • one of your brand names or your project domain appears in the answer text, or
  • your site appears among the answer’s citations.
Prompts are grouped under topics, so you can see where you show up — and where you don’t — subject by subject. Across a set of answers, Visibility also records which competitors were named, which brands led each topic, and which sites the assistants cited most.
AI Visibility measures presence, not tone. It tells you whether and how prominently you were named — not whether the assistant recommended you.

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The page at a glance

A banner above the tabs shows when the next automatic run is due and when the last one finished. Until a project has at least one prompt, the tabs are hidden and only the Setup card (Prompts by topic) is shown.
If the page is missing from a project’s sidebar, a company admin can switch it on under the project’s Settings → Features → Pages → AI visibility. New projects have it on already.

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Set up tracking

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1. Tell Visibility what to look for

Brand names, competitors and the market live in the project’s general settings. Company admins can edit them; other members see them read-only.
1

Open the SEO + GEO section

In the project, go to Settings → General and scroll to SEO + GEO.
2

Add brand names

Under Brand names, type a name and press Enter. One or more names are pre-filled from your domain; add product names and any spellings the assistants might use. A name that is very short or an everyday word (store, app, cloud, design) shows an amber warning because it will match unrelated text and overstate your visibility — prefer distinctive names.
3

Add competitor domains

Under Competitor domains, type a domain such as competitor.com and press Enter or a comma. You can paste a list separated by commas, semicolons or new lines. Once answers start coming in, a Suggested competitors box lists domains that already appear in them — click a pill to add one. Directory sites are listed separately; adding a directory as a competitor removes it from the AI Citations tab in Opportunities.
4

Set the location

Location is the market the assistants are asked from (United States by default). It is the only locale setting for AI Visibility.
5

Save

Click Save changes.
The project Domain is your brand’s domain in AI answers and is locked once any data has been collected. To track a different site, create a new project.
The Topics pills in this section are descriptive project context. They are not the topics AI Visibility asks about — those are created on the Setup tab, next.

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2. Add topics

1

Open the Setup tab

Go to Reports → AI Visibility and open Setup. A project with no prompts yet opens on this card directly.
2

Add a topic

Type a subject in Add a topic… and click Add topic. If the project tracks keywords, you can click one of the chips under Suggestions from your tracked keywords instead.
3

Repeat for each subject you care about

Each topic appears as its own group, empty until you add prompts. Topic names are unique within a project; adding a name that already exists simply reopens that topic.

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3. Generate or write prompts

1

Generate prompts for a topic

In an empty topic, click Generate 5 prompts. In a topic that already has prompts, pick a number from 1 to 5 in the dropdown and click Generate. The prompts are written for this project from its brand names, competitors, domain, description and location, and are phrased to make an assistant name vendors — best, top, alternatives, comparisons. Prompts identical to ones already under the topic are skipped. A toast confirms Generated N prompts.
2

Or write one yourself

Type the question in Add a prompt for “topic” (3–500 characters) and click Add.
3

Review the rows

Every new prompt — generated or hand-written — starts enabled and is asked of all four assistants.
Prompt text cannot be edited in place. Remove the prompt with its trash icon and add the corrected version.

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4. Choose which prompts run and which assistants are asked

Each prompt row on the Setup tab has an on/off switch, four assistant pills and a trash icon.
  • Switch a prompt off to keep it without checking it; switch it back on whenever you like.
  • Click an assistant pill (ChatGPT, Claude, Gemini, Perplexity) to add or drop that assistant for the prompt. A filled pill is asked; a faded one is skipped. Each prompt keeps at least one assistant.
  • Trash icon on a prompt removes it; the trash icon on a topic header removes the topic and all its prompts. Past results stay in the history charts.
The topic header shows how many of its prompts are enabled, and a counter at the top of the card shows the number of prompts across your company.

The Setup tab: topics, prompts, per-prompt assistant pills and the monthly cost estimate.

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5. Check the cost before anything runs

The blue notice at the top of Prompts by topic shows what your current prompts will cost:
  • With a pinned schedule it reads About N Credits/month for AI-visibility checks, with the arithmetic underneath — for example “12 prompts across 4 assistants = 48 checks × 4 runs/month”.
  • Without one it reads N Credits per check of these prompts.
The estimate adds up each prompt’s own assistant selection, so dropping an assistant from a prompt lowers it immediately. Fewer prompts, fewer assistants per prompt, or a slower schedule are the three levers. Very large prompt sets are trimmed per run, with prompts rotating so every one is covered across successive runs; the notice tells you when this applies.

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How checks run

Weekly by default. Once a project has at least one enabled prompt, Visibility schedules the first run shortly afterwards and then repeats weekly. You don’t need to configure anything; the banner on the AI Visibility page always shows the concrete next and last run times. Run now. To check immediately, or to retry a failed run:
1

Open the schedules

In the project, go to Settings → Schedules. Find the AI Visibility card — it is Active when the project has at least one enabled prompt and shows ~N Credits est. / run.
2

Click Run now

Confirm in the dialog — Run AI Visibility now? This runs immediately and will cost ~N Credits, debited from this company’s balance right away. The button shows Running… while the check runs, usually under a minute, and a toast reports whether it succeeded.
3

If it failed

A red bar on the card shows the error with a Retry button.
A manual run is the same job as the scheduled one, so it also moves the next automatic run a week out. Only one AI Visibility run per project can be in flight at a time, and manual runs are rate-limited. There is no run button on the report page itself. Pinning a day and time. Click Edit on the same card to choose when checks run, in UTC — for example Every Monday at 09:00. Weekly is the most frequent option; AI Visibility cannot run more often than once a week. History. The History tab under Settings → Schedules lists every run with Succeeded or Failed, a Scheduled or Manual badge, its start time and the credits it cost.

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What a check costs

Anyone with access to the project can start a run, and every run spends the company’s credits. AI Visibility checks always run on Visibility’s own data access and are billed in credits — a company’s own DataForSEO key does not cover them. See Credits and BYOK and Billing and subscriptions.
Your agents can read this report while they work on tasks — for example to plan content around the questions you are missing from. Only the schedule and Run now start checks.

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Read the report

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Overview tab

Pick a window with the date filter first; every section below respects it. Before the first run, the tab reads No visibility data yet.

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Topics tab

The Topics tab lists every topic with a visibility bar, its percentage and its prompt count. Click a topic to drill in; All topics takes you back.
The Brand leaderboard ranks every brand the assistants named for this topic. Your row carries a You badge.
  • Share of voice — the percentage of the topic’s answers that named the brand.
  • Avg position — how early in the answer the brand tends to appear (1 = named first).
  • Citations — distinct links to that brand’s site.
Below the table, By assistant shows the per-assistant scores for this topic only.
The leaderboard, answers and sources reflect the latest run for that topic.

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The same numbers elsewhere

  • The project Overview page has an AI visibility section with a stat strip (Visibility, Best assistant, Answers checked, Competitors seen), the ring, per-assistant bars, the trend, the top five competitors and cited domains, and an AI visibility report link.
  • Each card on the Projects list shows an AI vis. stat with the latest run’s percentage.
  • Custom dashboards offer five widgets under the AI Visibility group in Add widget: Visibility score, Visibility trend, Brand presence by prompt, Top cited domains and Competitors mentioned. See Dashboards.
  • The AI Citations tab in Opportunities lists sources that cite a competitor but not you, built from your stored answers.

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How to read a score honestly

An answer counts when one of your brand names or your domain appears as a whole word in the text, or your site is among the citations. Matching is exact and reproducible. That makes the number trustworthy, but it also means the score is only as good as your brand-name list: a missing spelling undercounts you, and a generic name (store, app, design) overcounts you. Keep the list distinctive and complete.
Scores change only when a run happens — weekly by default — so the trend is a step chart, not a daily line. Judge a window that contains several runs rather than reacting to a single one.
With five prompts across four assistants, one changed answer moves the score by several points. Broader prompt sets give a steadier signal; the cost estimate on the Setup tab tells you what that costs.
An assistant can mention you without linking to you, or link to you without naming you. The per-assistant score blends both; Citations on the leaderboard and Top cited domains show the linking side on its own.
Adding, removing or disabling prompts changes what is being measured, so scores before and after are not directly comparable. Settle the prompt set first, then track. Removing a prompt keeps its past results in the history.
In the presence grid a dash means that assistant was not asked that prompt; under By assistant it means the assistant produced no answers in the window. Neither counts against you.

Opportunities

AI citation gaps — sources that cite competitors but not you.

Dashboards

Put AI Visibility widgets on a client-facing dashboard.

Credits and BYOK

How credits are spent and what your own keys cover.

Keyword rankings

Tracked keywords feed the topic suggestions on the Setup tab.