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Content is where articles get planned, written and published. It has two parts in the sidebar: Tasks — the writing work under way — and Planner — what you plan to write.
Content is hidden if you chose Beginner in SEO. Switch to Expert in SEO in Settings › Website to see it.

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Content tasks

Content › Tasks shows only the writing, photos and publishing work; everything else lives under Tasks. It works like the main Tasks page — board, list or schedule. See Tasks.

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The editor

Open a content task and it opens on its Content tab: the article draft. The Discussion tab next to it holds the comments, as on any task.
A content task open on the Content tab, showing an article draft with a formatting toolbar and the task details on the right

A content task: the draft in the editor, with the brief on the right

  • Edit the draft directly. The toolbar has headings, bold, italic, lists, quotes, links, images and more.
  • Save keeps your changes. The editor tells you when there are Unsaved changes.
  • SEO score rates the draft — Needs work, Okay or Good — against the search it should show up for. Click it to see what would raise it.
  • The ⋯ menu has Get keywords (searches the article should show up for), Version history (go back to an earlier draft with Restore), Copy to clipboard and Download as Markdown.
  • The details on the right hold the brief: the search it should show up for, the topic, the Kind (article, page or guide) and Publish on.
The SEO Content Writer writes the first draft and revises it when you comment. Ask for changes in Discussion — “make the intro shorter”, “add a section on brewing temperature”.

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The planner

Content › Planner maps out what to write, as main topics with articles inside them.
The Content Planner showing main topics with planned articles grouped under them

The content plan as a map of topics and articles

  • Plan an article: give it a title, the search it should show up for, what it sits Inside (or Nothing (a new main topic)), a Publish on date, Notes for the writer and Who writes it. Then Add to plan.
  • Switch between Map (a tidy tree) and Canvas (move cards around freely; Fit everything to see it all).
  • Write it on a planned article turns it into a content task for the writer.
The number of articles a month you chose when you set up decides how often the agents write on their own. Change it in Settings › Website.

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Publishing

When an article is ready, the agent publishes it to your website through your connection — WordPress, Shopify, Webflow or GitHub. Unless you chose Just do it, it waits for your approval first: you see the post and Approve or Reject it in the bell’s Approvals tab. See Connections and Notifications and approvals.