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The Organic Traffic report shows what Google search is sending to a project’s website and what visitors do once they land. It draws on two Google sources: Google Search Console for how the site appears in search results, and Google Analytics (GA4) for what happens after the click. Either source alone fills its own half of the page; connect both and they chart side by side. Open it from the project sidebar under Reports → Organic Traffic, or press Ctrl/Cmd+K and choose Project · Organic Traffic.

The Organic Traffic report with both Google sources connected: the Search Console and Google Analytics stat rows above the Performance over time chart.

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What the report shows

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From Google Search Console

Search Console describes the site as Google shows it: how often it appears, how often it gets clicked, and where it ranks.

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From Google Analytics (GA4)

Google Analytics describes what visitors do after they arrive. Only visits that Google Analytics attributes to the Organic Search channel are counted here; direct, referral, paid and social traffic are not shown.
The Organic Traffic page shows Search Console’s Top pages. Google Analytics landing pages (sessions and bounce rate, top five) appear only in the project Overview’s Organic traffic section.

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Performance over time

The Performance over time chart plots daily Clicks and Impressions from Search Console and Sessions from Google Analytics on one graph. Each line is scaled to its own range so the shapes are comparable even when the numbers are far apart. Hover any point for the real values, and click an entry in the legend to hide or show that line.

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Change against the prior period

Every stat carries a comparison with the equal-length window immediately before the one you selected, for example ▲ 12.3% vs prior. You see No prior period when there is no earlier data to compare against, and 0% vs prior when nothing moved.

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Connect Google Analytics and Search Console

Google Analytics and Google Search Console are connected separately. The project’s Settings → Integrations tab has one tile for each, with its own Connect button and its own Google consent screen asking for a single read-only permission. You can connect either one without the other.
Connecting, choosing a property or site, and disconnecting need the Manage integrations permission, which the Admin and Manager roles have by default. Any member of the Company can view the report and refresh it. See Team management for permissions.

Settings → Integrations: the Google Analytics and Google Search Console tiles, each with its own status badge and Connect button.

1

Open the project's Settings → Integrations

Open the project from the sidebar, click Settings, then the Integrations tab.
2

Click Connect on the Google Analytics tile

You are sent to Google. Sign in with the account that can see the property and click Allow. Visibility asks for one read-only Analytics permission.
3

Choose the property

Back on the Integrations tab, the toast reads Google Analytics connected and the tile badge says Choose property. Click it. In Choose a GA4 property, properties are grouped by Analytics account with their numeric IDs. Click the one for this project’s website; the toast confirms Property selected.
4

Open the report

The tile now reads Connected with the property name. Go to Reports → Organic Traffic: the Google Analytics blocks fill on first load or after you click Refresh now.
The setup bar on the project Overview lists Connect Search Console and Connect Google Analytics until both are done. Each row links straight to the Integrations tab. See Projects.
Only verified sites appear in the Search Console picker. If the Google account has none, the picker says No verified sites on this Google account. Likewise, an account with no GA4 properties shows No GA4 properties on this Google account. Sign in with a different Google account, or ask the site owner to grant you access in Google first.

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Before anything is connected

With neither source connected, the report shows a setup card titled Connect Google Analytics or Search Console. It explains that Search Console brings clicks, impressions, queries and pages, while GA4 brings sessions, users and engagement, and that either one is enough to start. A checklist shows Google Analytics (GA4 property) and Google Search Console (site), with a green tick against whichever is already done. Click Connect in Settings → Integrations to go there.

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When only one source is connected

The page renders as soon as one source is connected. The half that belongs to the other source appears as a blurred placeholder with a lock and a button: Connect Google Analytics when only Search Console is connected, or Connect Search Console when only Google Analytics is. A locked block never shows invented numbers. For example, with Search Console alone you get the full stat row, the queries, pages, devices and countries, while the sessions, users and engagement row stays locked until a GA4 property is chosen.

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Keep the data fresh

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Automatic refresh

For the preset windows (7d, 30d, 90d, 1y) the report is served from a stored copy that Visibility refreshes on the project’s schedule. New projects refresh traffic twice a day: the Organic Traffic card under Settings → Schedules reads Daily at 00:00, 12:00 UTC. Click Edit on that card to change the frequency, or Run now to refresh immediately. The card lists GA property connected as its requirement, so it becomes Active once a GA4 property is chosen. Refreshing traffic does not spend Credits.

Settings → Schedules: the Organic Traffic card with its schedule, next and last run, and the Run now and Edit buttons.

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Refresh now

1

Open the report

Go to the project’s Reports → Organic Traffic with a preset window selected.
2

Click Refresh now

The button reads Refreshing… while Visibility pulls the latest figures from Google.
3

Check the status line

A toast confirms Organic traffic refreshed and the status line updates to last refreshed with the new date and time.
Refresh now is hidden while a custom date range is selected, because custom ranges are always fetched live.

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What the status line means

The status line above the stats names the GA4 property, the Search Console site and how fresh the numbers are.

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Search Console runs about two days behind

Google finalises Search Console data roughly two days after the fact, so every Search Console window, preset or custom, ends two days ago. Google Analytics figures do not have this delay, which is why the Sessions line on the Performance over time chart runs two days further than the Clicks and Impressions lines. This is normal, not a missing refresh.

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Choose a date range

1

Pick a preset or Custom

Use the control at the top right: 7d, 30d, 90d, 1y or Custom. The default is 30 days.
2

For Custom, set the start and end

A two-month calendar opens with the prompt Pick a start and end date (up to 365 days). Choose both dates and click Apply.
3

Read the result

The stats, chart and breakdowns all follow the new window. A custom range is fetched live from Google, so the status line reads live from Google and Refresh now disappears.
The selected window is kept in the page URL. Reloading keeps it, sharing the link shows a teammate the same view, and moving to Keyword rankings or another report page carries the same window with you.

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Manage connections

Click Manage connections in the report header to jump to the project’s Settings → Integrations tab, where both Google tiles live.

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Change the property or site

Use Change property on the Google Analytics tile or Change site on the Search Console tile to open the same picker you used when connecting. Only the teammate whose Google account made the connection can change the selection, because Google only lists what that account can see. For everyone else the button is disabled with a message naming who can set it and suggesting you Disconnect and reconnect with your own Google account to manage it yourself.

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Reconnect

A red Reconnect badge on a tile means data has stopped flowing. The tile explains why in plain words, for example that read access was never granted, that the connected Google account no longer has access to the site, or Disconnected automatically — Google Analytics data has stopped updating. after repeated errors from Google. Click Reconnect and approve on Google’s screen. When Visibility switches a connection off automatically, the people who can fix it also receive an Inbox notification.

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Disconnect

Disconnect removes the connection and the tile returns to Connect; a toast confirms Google Analytics disconnected or Search Console disconnected. Anyone with Manage integrations can do this.
Disconnecting removes your Google connection for that product across the whole Company, not just this project. Other projects that relied on it fall back to a teammate’s connection if one exists; otherwise they lose that source until someone reconnects.

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Fix “connected to different websites”

When both sources are connected but point at different websites, the report is replaced by a red alert, Analytics and Search Console are connected to different websites, so numbers from two sites are never mixed.
1

Read the alert

It names the website Google Analytics reports on and the site Search Console is set to.
2

Click Fix in Settings → Integrations

Use Change property or Change site so both point at the same website.
3

Refresh

Return to Organic Traffic and click Refresh now.

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Troubleshooting

You see Google Analytics not connected — You cancelled on Google’s screen, so nothing was connected. (or the Search Console equivalent). Click Connect again and complete the Google flow.
The message reads You didn’t grant read access. Try again and approve the permission Google asks for. Visibility does not save a half-working connection; click Connect again and choose Allow.
No GA4 properties on this Google account. or No verified sites on this Google account. means the Google account you signed in with has no access. Ask the site owner to add you in Google Analytics or Search Console, or reconnect with an account that already has access.
You connected a source after the last automatic refresh. Click Refresh now and the new source’s blocks fill in.
Only the teammate who connected that Google account can change the selection. Either ask them, or Disconnect and reconnect with your own account.

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Where else traffic appears

  • Project Overview: the Organic traffic section summarises the stat strip, Performance over time, Top queries, Top pages and Devices, plus a Google Analytics-only Top landing pages list with sessions and bounce rate. Its Traffic report button opens this page.
  • Projects list: each project card shows sessions and clicks, or — when the source is not connected.
  • Custom Dashboards: the Organic Traffic widget group offers Traffic KPIs and Traffic trend. Traffic widgets on a shared link use the Google connection of the person who created the dashboard. See Dashboards.
  • Opportunities: the connected Search Console site also powers the content gap findings. See Opportunities.
To remove the page from a project, an admin can switch Organic traffic off under the project’s Settings → Features → Pages. Nothing is deleted; switch it back on at any time.

Integrations

Every connection a project or Company can make, including WordPress and your own data providers.

Keyword rankings

Where the project’s tracked keywords sit in Google, per country and device.

Projects

Project setup, the Overview, Features and Schedules.

Dashboards

Build client-facing dashboards from traffic and ranking widgets.